• Eddie Bullock
  • What We Do
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  • Consultancy
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  • Eddie’s News
  • Eddie Bullock
  • What We Do
  • Partners
  • Speaking
  • Clients
  • Consultancy
  • Contact
  • Eddie’s News

2021 UK’S BEST GOLF HOSPITALITY CONSULTANCY

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Eddie Bullock Golf Consultancy (EBGC) is the “go-to” group for golf clubs seeking state-of-the-art management consulting and staff training services that combine 21st-century techniques with the timeless values of golf club traditions. All our services are value-engineered and custom-built to help our clients ensure that their brand is strengthened, their individual culture respected, and the experience of their members is enhanced.

Helping Clubs To Develop Top Talent

Boards

Club Managers

Team of Leaders

When you learn you become a better version of yourself

Eddie helps create even more value to respected club businesses by focusing on mindset, behavioural change, and team culture building. His experience in coaching and mentorship coupled with an understanding of Board team dynamics and pattern of leadership across the golf industry helps senior team leaders within golf clubs to identify gaps and lead more effectively in a rapidly changing marketplace.

Metaphorical thought: If I was going to climb Everest, let’s say, I sure would not consider attempting it alone. I would want a guide to help me, someone who has guided many people through this journey before. A guide who has my personalised map, first of all, where none existed before, who has the tools and experience to get me to the top, who can shine a flashlight when I’m stuck, who knows what I’m capable of (and what I’m not), knows when to push me and when to slow down, can reroute me before I make a dangerous detour, and can support me and laugh with me when things are hard.  I am that guide in your professional and personal journey. You still have to do the work, take the steps, but it is a hell of a lot easier and quicker if you don’t go at it alone. Don’t be the person who spends their whole life talking about climbing Everest (or making a career change), but never takes the first step.

What We Do

Golf Operations

Golf Hospitality

Turf Maintenance

Aboreal Management

Water Resource

Food & Beverage

Digital Marketing

Course Design

First Impressions

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There is simply no substitute for an in-person, First Impressions Visit by a club specialist, and EBGC offers exactly that.

EBGC offers your club our “First Impressions Visit” to meet you and your club’s leadership to learn, first-hand, about the issues facing your club. Our club specialist listens, visits the golf club facilities and collects information on all club aspects. We meet with your club’s leadership to explain the current trends in the golf club industry, to provide an objective analysis of your club and to recommend solutions on important issues.

Whether your club needs a survey, strategic plan, facility improvements, or just some common sense advice on a particular situation; our First Impressions Visit puts us at your service. Within a week of our visit, we send our “First Impressions Report” which will contain an evaluation of the club’s situation and provide recommended courses of action.

With over 35 years of experience serving in the golf industry, there is nothing EBGC has not faced when it comes to helping golf clubs progress. Every great accomplishment starts with one small step. Let our “First Impressions Visit” be that initial step for your club in its quest for continued excellence.

Customer Service Development

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Staff training and development: Management and staff training is an essential investment in a golf club’s future.

Our renowned innovative approach to training and skill development makes sure that every employee, no matter how senior or junior, is in the best possible position to contribute to the organisational success. Our training programmes are highly regarded for conducting some of the most innovative and effective staff training and development programmes that specialises for all golf businesses. Our relationship with our club clients is always based on trust, honesty, and performance. That’s why clubs return to us repeatedly for the best training in the industry.

Setting The Standards Workshop

If you are interested in customer service to positively impact your customer experience and customer satisfaction results – this program is a great start. This half-day workshop will be customised for your club and be facilitated by our Learning and Development professionals.

Topics Covered

Defining Service Excellence – Key Drivers of Customer Loyalty – Planning the Customer Journey – 4 Core Elements of Service


Customer Service Strategy

The next step in creating and sustaining a culture of service excellence is having an effective process that will act as a lifetime working document which enables all employees to focus on the clubs service expectations

The Club team will walk away with sound strategies and coping methods for dealing with the members & guests.

Talent Management

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We understand what it takes to make a good golf operations team great, and how to remove the obstacles that prevent many teams from performing at their best.

High performing teams deliver better communication, decision making, creativity and flexibility than individuals working in specific roles. Drawing upon our research into high performing teams , we work with general managers, secretaries, boards, and committees to address their issues, focusing on delivering effective processes to ensure the team can achieve the job, whatever the external pressures and challenges.

Coaching the executive or leadership teams of the golf club is pivotal to its success or failure; senior leadership teams, like other teams, need expert help in learning how to become better at working together over time.

We deliver programmes to build coaching cultures, promote team collaboration, develop the skills to have effective performance conversations and create environments where the customer is at the heart of the organisation.

Topics Covered

Defining Accountability – Leading Change through Accountability – Clear and shared ways of working – Applying What You Have Learned 

Strategic Development – Golf Club Rescue

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Golf Club businesses can become immersed in their own agendas at times, and “can’t see the wood for the trees”.

Every golf club business has different goals and faces different challenges, so there’s no such thing as a typical “Review of Golf” project. In every case, we work with the golf club/resort’s business leaders to define specific performance objectives, then devise made-to measure solutions to deliver the desired results.

The broad areas in which our proven golf expertise and experience can give you the edge in helping your club to become more innovative and creative with ideas to accomplish the golf clubs long –term plan: During the process, each of the associated experts from EBGC works alongside the client in a  spirit of partnership and facilitation. 

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Our Partners

Goodwood

Bournemouth University

BU

The PGA

PGA Fellow

CMM Recruitment

Speaking

Delivering meaningful talks to industry experts; advising, educating, and inspiring.


Building connections, developing relationships, sustaining partnerships.

Covering the simple basics to the advanced strategies of Golf Club management.


Portraying an insight into creating better run and more profitable golf businesses.

The key to success can sometimes be extremely simple, but knowing and understanding that simplicity can separate those who achieve it and those who don’t.

We work with great clubs and progressive businesses that include:

Clubs:

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Businesses:

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What They Say

High Post Golf Club


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“Working with Eddie has been very enlightening and thought provoking. The customer service standards we have begun implementing have brought an immediate positive impact to our operations, staff morale and the hospitality we provide to our members and guests. Ultimately the benefit to our business will be a significant cultural shift from providing a decent service one where everyone on the staff “go above and beyond frequently and where we win ourselves a superlative reputation for outstanding service and quality. This will provide us with a clear and winning differentiation from our competitors.”

Peter Hickling, General Manager – High Post Golf Club (Awarded 2015 GCMA Team of the Year)

Thornhill Estates


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Eddie has been closely associated with the Thornhill Estates golf businesses. His knowledge of the golf industry is second to none and the passion he has for the subject ensures he is always ahead of the field in terms of trends and innovation.

Edmund Thornhill – Managing Director Thornhill Estates

Burford Golf Club


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Eddie was engaged by the club to initiate a strategic planning process. The easy manner in which Eddie facilitated this process was appreciated by all and his ability to get the Directors thinking forward lead to a very productive day. We’ll certainly be calling on Eddie’s skills in the future and would recommend him to any club looking to achieve success.

Leighton Walker – General Manager, Burford Golf Club

Bucks Business School


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Eddie is that rare individual whose passion, foresight and experience have enabled him to transcend practice and contribute thoughtfully and objectively to wider debates affecting golf and allied industries. He is authentic, reflective and his sincere commitment to the development of talent is refreshing and infectious.

Andrew Rankin – Course Leader in Sport Business, Bucks Business School

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When you learn you become a better version of yourself

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Get In Touch

I am delighted you’ve landed on my web site, thank you.

If you would like to get in contact with me and would like to ask me any questions then please don’t hesitate – just fill out the details below.

Looking to develop your teams, create and improve the service culture, maybe some coaching within the business or even write an article – just talk to me.

I can’t wait to hear from you.

    Or email us at: info@EddieBullockGolf.com

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